People apply it on their clothes to make them sweet smelling. Water of certain flowers is sprinkled in gatherings. Flowers are used in making sweet smelling hair oil.
They are strung into garlands and with certain people it is a fashion to wear sweet smelling garlands in the evening. Flowers are offered to gods and goddesses. Some rich people spread them near about their bed at night. A lover offers flowers to his beloved as a token of his sweet and pure love for her. Women love to hang them in their coiffeurs to look more attractive. Some gentlemen hung them in the button-holes of their coats.
The bee extracts honey from flowers. Honey is a tonic and a great purifier of blood. A bridegroom garlands his bride and she also does so in return at the time of their first meeting just before the actual marriage ceremony. We shower petals of flowers upon our revered leaders when they happen to visit our city. When a great man dies, his dead body is laden with wreaths of flowers.
People shower flowers upon his bier as it is carried through the bazars and streets as a mark of their love and respect for him. Flowers are given to the sick as their very sight, touch and smell have miraculous healing properties.
When any foreign dignitary visits our country, we offer him bouquets as a sign of our good-will towards the country he represents. In short, no ceremony is complete without the use of flowers in one form or the other. They are our companions in life as well as in death. They are a sign and symbol of love, sacrifice, regard, reverence, beauty and goodwill.
Flowers adorn and enhance the beauty of our gardens, parks, temples, schools, offices, bunglows and rest houses. No human habitation is complete without flowers. Plants and trees full of variegated flowers are a sight to see.
Poets are never tired of singing praises of flowers. Says Wordsworth in his famous poem, "Daffodils"-. A man, with a heart as sensitive to beauty as that of a poet, begins to dance with joy at the sight of flowers dancing in the breeze.
He never forgets the sight. When he is in a sad or pensive mood, he recalls the scene to his mind and derives from it heavenly joy and bliss that are indescribable. Flowers satisfy our sense of touch, sense of sight and sense of smell. There are several quality required for a good information which include relevant, up- to-date, accurate, meet the need of the user, easy to use and understand, worth of cost and lastly, reliable. Information should be timely and free from errors.
It also should be clearly presented, worthwhile and most importantly comes from authoritative sources. In a flower of service concept, Order taking is categorize under facilitating service.
We already knew that Facilitating service means a service required for service delivery. This should be clear that order taking is the crucial service delivery or we can say that it helps in the use of the core product. Order taking generally is defines as an activity which a person take order or request something from another person.
There are generally 3 elements of order taking. The 3 elements are: Application element here means what kind of order taking service we have in the aspect of application. For example, in terms of application to be a membership in the club or to subscribe certain service subscribe iron utility in a hotel. The second element is order entry. Order entry means on what way the customer can make an order. For example, the customer can make an order through online, telephone and others. The third element is reservation and check in.
For example, is there such service like appointments or reservation of place to make the customer feel secure that they can get the service? Why order taking is list in a facilitating service?
Many goods or services must be ordered or reserved in advance. This is to make sure that there is no misunderstanding and to confirm the request of the customer. For example, in a restaurant, the waiter will go to customers and take order. This is to know what the customers want and to make sure they can fulfill the customer request. With order taking, customers also will know what is available and they may want to secure commitment delivery.
The process will more be fast and smooth. In MARA, the 3 elements of order taking exist. In term of application, Mara does provide financial credit such as for entrepreneurship, education and even for investment. Whereas, in term of order exist, such financial credit can be made through online, telephone and even present at the place. As for reservation and check-in elements, they do have professional appointment for consultation service.
As a service provider, we might charge the customers for the service that we had delivered or going to deliver. The charges for every service usually differ from each other. As for this, we must provide the customer with a statement of bills to make them clear about the amount charged to them.
Why does billing is categorized under the facilitating elements? Billing is important as it is required for the service delivery. Without billing, how the customers are supposed to pay the services that are provided to them? As a service provider, we cannot simply charge the customers. We need a standard pricing in order to make sure that the customers are not being over charged. Now that we had known the meaning of billing and the importance of it, we should also know the best features of a good billing.
A good billing should be clear, accurate and east to be understood by the customers. For example, when the customer wants to get a service, they will always want to know the amount that is charged to them. If let say, they get more than 1 services, of course they want to know every price of the services they consumed. This is to make them feel satisfied and informed of the type of services that they get. The amount will increase I the next term.
Besides, MARA also provides statement of bills for the payment that had been made by the borrowers. For example, after the borrower had made a payment, the amount paid and the balance due will be stated in the statement. There are four 4 facilitating elements in the flower of service. Payment is one of them. Payment is the process or action of paying someone or something.
Facilitating elements are the supplementary services that aid or help in the use of the core products or are required for service delivery. It is necessary to has facilitating element as it will give or meet customer satisfied with the service provided.
For payment, the organization needs to have an easy way for the customer to pay their loan. Customer will feel satisfied if the organization provides for them the convenient and practical ways for them to pay the loan. Once the organization makes an easy way for the customer they will give a good impression to the organization.
They do not have to come to the counter of service to pay their loan. They just need to have internet connection and can pay the loan wherever they go at anytime they want. By having this kind of service, MARA can achieve their customer satisfaction. MARA provides all these services to ensure that their customer can pay their loan in the easy way without waiting too long to pay their loan at the MARA counter.
With all kind of services it can be conclude that MARA always find ways to make their customer comfortable with their service and will ensure that the service convenient and applicable to be use by all.
Based on a Flower of Service, enhancing supplementary services is said to add extra value for customers when they consume services offered by a firm. Exception in Flower of Service is a supplementary service that fall outside the routine of normal service delivery. It can be said as flexibility in business because when something goes wrong during the services process between the customers and the service providers, the customers will expect some flexibility in the services when they make special request to the firm.
There are four types of exception in the enhancing supplementary services. Firstly, is special request which focuses on the request made by the customers such as special request on religious observance. Lastly is the restitution. Restitution is the act of restoring to the rightful owner something that which was taken from someone. In the services, restitution includes giving refund or compensation to people involved. Next enhancing services were the consultation services. Consultation generally defined as the act of discussing something with somebody or with a group of people before a making decision Oxford Advanced Learner Dictionary.
Consultation consists of advice from a knowledgeable service person in response to the request. For instance, the customer might ask about opinion of the employees about the suitable service or products for them.
There were several examples of consultation that can be used by the service provider in enhancing their service delivery such as customized advise, personal counseling, tutorials or training in product use and management or technical consulting. Consultation with the customer can help the organization to continuous organization improvement, assessing customer needs, fosters ownership and better mutual understanding and also illustrate that the organization are committed on serving customer with quality service.
The aim for these services was to help in solving problems or improve the performance and productivity of the entrepreneur or company through quality and effective advice.
The consultation services were operated by MARA facilitator panel. The scheme also focuses on private or partnership business, private limited company and operating indigenous cooperatives. There were several scopes of activities under this scheme such as Business Coaching, business diagnostics and management and development. According to Brotherton and Wood offer a definition of hospitality as a contemporaneous human exchange, which is voluntarily entered into, and designed to enhance the mutual well-being of the parties concerned through the provision of accommodation, food or drink Hemmington, Basically, hospitality is one of the marketing strategies that service provider can employed.
This is because customer invest and sacrificed their time, energy and effort to go to the firm to get the services needed, thus customer deserve to be treated well and warmly greet. Hospitality is a people-processing service as it involves the tangible action to customer and customer need to be present throughout the service delivery in order to receive the desired benefit Oduori, According to Lovelock et al , the quality of hospitality services offered by a firm can increase or decrease customer satisfaction with the core product.
This is especially true for people-processing services, where it needs the active involvement of both service provider and customer. For example, the hospitality consists of organization that offers customer food, drink, waiting facilities, toilets and washrooms, magazine and others Mayer, This is because the success or failure of the guest experience may depend on every single moment of truth Mayer, Safekeeping is refers to re-assurance and peace-of-mind for the customers.
Flower of service is a visual framework for understanding the supplementary service elements that surround and add value to the core product. Flower of service is introduced by Christopher Lovelock that distinguishes between facilitating and enhancing supplementary services.
Flower Of Service Essay Sample. Generally, financial services refer to services provided by the finance industry either public or private finance industry.
More Essay Examples on Education Rubric. The assessment of the school, using the flower of service concept saw that information, a . The flower of service consists of four facilitation services. These are services that are either required for service delivery or aid in the use of the core product. These four services are; information, order-taking, billing and payment.
application of the service concept to hotels Most of the hotels have fantastic rooms, comfortable bed, award winning architectural and catchy advertisements is targeted to achieve and exceed guest service expectations. Free Essay: SERVICE MARKETING THE FLOWER SERVICE ALOZIE ANYANWU The flower of service model plays a major role in supplementary service .